The fitness studio’s website was outdated and difficult to navigate, making it hard for potential members to find class schedules or trainer information. Online sign-ups were confusing, and the site was slow on mobile devices, limiting engagement. With competitors offering sleek, user-friendly websites, the studio needed a modern, responsive platform that could showcase its offerings and make joining or booking effortless.
New client inquiries per month after website launch
Percentage increase in website traffic
Hours saved by streamlining client intake
Major website updates completed
The Challenge
The fitness studio faced several challenges with its existing website. The layout was outdated, making it difficult for visitors to quickly find class schedules, trainer profiles, or membership information.
Online sign-ups were cumbersome, causing potential members to abandon the process before completion. Mobile performance was poor, limiting engagement for users accessing the site on smartphones or tablets.
The site also lacked tools to track user behavior, making it hard to measure marketing effectiveness or identify popular programs. With competitors offering more modern and engaging online experiences, the studio risked losing potential members.
A complete website redesign was essential to create a visually appealing, user-friendly platform that simplified bookings, highlighted offerings, and encouraged new membership sign-ups.
What did
BrandBolt do
BrandBolt implemented a complete website redesign to help the fitness studio improve engagement and increase membership sign-ups.
First, we created a visually appealing, responsive website that clearly highlighted class schedules, trainer profiles, and facilities. The design focused on an intuitive layout and mobile optimization, ensuring visitors could easily explore offerings on any device.
Second, we streamlined the membership and class booking process by integrating easy-to-use sign-up forms and clear calls-to-action. This made it simple for potential members to join or book sessions, reducing friction and boosting conversions.
Third, we implemented analytics and tracking tools to monitor website traffic, user behavior, and booking trends. This provided the studio with actionable insights to continually improve their online presence and marketing efforts.
These solutions helped the studio engage visitors more effectively and convert them into active members.
The Results
- Increased online membership sign-ups by 45 percent within three months
- Improved mobile engagement, with 60 percent more visitors exploring class schedules on smartphones
- Reduced booking abandonment by 35 percent through simplified online forms
- Enhanced website traffic by 70 percent thanks to improved performance and SEO
- Strengthened brand credibility with an updated, professional, and user-friendly website
