BrandBolt partnered with Horizon Homes to elevate their social media presence and generate qualified leads. By creating a consistent brand voice, producing engaging property-focused content, and leveraging data-driven campaigns, we transformed their social profiles into powerful marketing channels that attract buyers, increase engagement, and drive tangible results.
Increase in overall social media engagement in 3 months
Growth in follower base across Instagram and Facebook
Boost in website visits from social media traffic
More property inquiries from social campaigns
The Challenge
Horizon Homes had an impressive portfolio of properties but struggled to make an impact on social media. Their posts were inconsistent, engagement was low, and their audience growth was stagnant. Potential buyers were seeing competing agencies first, and Horizon Homes was missing critical opportunities to generate leads directly through social channels.
In a highly competitive local market, simply listing properties was no longer enough. Horizon Homes needed a strategy that would increase visibility, build credibility, and position them as the go-to real estate agency for buyers in their area. The challenge extended beyond posting content; it required a thoughtful approach to showcase listings effectively, highlight the agency’s expertise, and connect with potential clients on a personal level.
BrandBolt’s task was to transform Horizon Homes’ social media presence into a consistent, engaging, and results-driven platform. This involved creating a recognizable brand voice, developing high-value content, and running campaigns designed to drive measurable engagement and inquiries from motivated buyers.
What did
BrandBolt do
To address Horizon Homes’ social media challenges, BrandBolt implemented a comprehensive strategy focused on engagement, brand visibility, and lead generation. The goal was to transform their platforms into active marketing channels that would attract serious buyers and showcase their properties effectively.
Social Media Audit:
The first step was a complete audit of Horizon Homes’ social media accounts. This helped identify gaps in branding, posting frequency, content quality, and audience engagement. Insights from this audit guided the development of a targeted strategy tailored to their goals.
Content Strategy and Planning
BrandBolt created a content calendar that included property highlights, neighborhood spotlights, buyer tips, and success stories. Each post was designed to engage the audience, demonstrate expertise, and build trust with potential buyers. Visuals were crafted to maintain a consistent, professional, and appealing brand identity.
Engagement and Community Building:
To boost interaction, BrandBolt implemented interactive content such as polls, Q&A sessions, and property tours. The team actively monitored comments and messages, responding promptly to build stronger relationships. Paid campaigns were also deployed to increase reach and attract local prospects.
Analytics and Optimization:
Performance metrics including engagement, follower growth, website traffic, and inquiry rates were tracked closely. These insights allowed BrandBolt to continuously refine content and campaigns to maximize results.
By combining strategic content creation, proactive community engagement, and data-driven optimization, BrandBolt turned Horizon Homes’ social media presence into a high-performing lead generation and brand awareness tool.
The Results
- 250% Increase in overall social media engagement within 3 months
- 3X Growth in follower base across Instagram and Facebook
- 200% Boost in website visits generated from social media
- 35% More property inquiries from social campaigns
- Strengthened Brand Authority positioning Horizon Homes as a trusted local real estate expert
