A family-owned plumbing company providing residential and commercial repair services had built a strong reputation in its community. However, their website did not reflect the quality of their work. It lacked modern design, had outdated information, and made it difficult for customers to request service online. With more people turning to digital search for urgent plumbing needs, the business realized they needed a website that was professional, user-friendly, and optimized to capture local leads.
increase in service bookings
new client inquiries per month
drop in bounce rate as visitors engaged
faster page load times across all devices
The Challenge
The plumbing company had earned a strong reputation locally, but its website did not reflect the professionalism of its services. The design was outdated, with a cluttered layout that made it hard for visitors to find important information quickly. This created a poor first impression and caused many potential customers to leave before taking action.
Another key issue was visibility. The business was not ranking well in local search results, which meant homeowners looking for urgent plumbing repairs were finding competitors first. Without a strong local SEO presence, the company was missing out on a steady stream of leads.
The lack of an online booking system was also a significant limitation. Customers could only call during office hours to schedule services, which caused delays and lost opportunities, especially for emergency calls outside of working hours.
Finally, the site was not mobile-friendly. With more than half of visitors coming from smartphones, slow loading times and broken layouts made it frustrating to use. The combination of these problems meant the business was losing valuable inquiries every day. They needed a modern website that could showcase services, capture leads instantly, and give customers the convenience they expected.
What did
BrandBolt do
BrandBolt worked with the plumbing company to completely transform its online presence and build a website that could actively generate leads rather than simply act as a digital brochure. Our approach focused on three key areas.
Website Redesign and User Experience
We designed a modern, mobile-responsive website that highlighted the company’s services clearly and professionally. The navigation was simplified, service pages were restructured, and high-quality visuals were added to build trust with potential customers. Every page was designed to guide visitors toward making an inquiry or booking a service.
Local SEO and Visibility Improvements
To make sure the business appeared where customers were searching, we optimized the site for local SEO. This included improved service descriptions, location-based keywords, and integration with Google Business Profile. The goal was to ensure the company ranked higher in search results for urgent plumbing needs.
Website Redesign and User Experience
We added an easy-to-use booking system, along with clear calls-to-action and streamlined inquiry forms. This made it simple for customers to request service anytime, even outside business hours. Analytics and lead tracking tools were also installed so the company could measure performance and adjust as needed.
The Results
- 55% increase in service bookings within the first three months of launch.
- 60+ new client inquiries per month generated through the redesigned website.
- 40% reduction in bounce rate as visitors engaged more with service pages and forms.
- 30% faster page load times, improving user experience and search rankings.
- Strengthened online credibility, reflected in positive user feedback and higher client trust
